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Designing an Effective Mobile Learning Experience in a Marketing Research Course: Strategies and Applications


This article highlights the experience of using mobile devices to facilitate and enhance the learning experience of students. Students in a Marketing Research course used their mobile devices to complete a research assignment. Specifically, students used their cellphones, tablets, and laptops to create and deploy online surveys, to gather data, and to formalise results. The experience had a number of positive outcomes. In addition to capturing students’ attention, the use of mobile devices facilitated active learning, sustainability, and student engagement.

Evernote Helps Students Study Smarter, Not Harder


With Evernote, modern college students have the chance to take notes, do homework, complete classwork, and even save class handouts in their digital notebooks without having to use a pen, paper, heavy files or copybooks. Teachers will no longer hear excuses like “I forgot my homework at home”, “My computer crashed”, “I didn’t have Internet connection at home” or even the famous line, “I didn’t know”. With Evernote, no such excuses exist; students do not miss a beat with Evernote. Evernote is great for all subject areas; students can share their class notebook with their teacher, so that the teacher can access their work 24/7. At the same time, the teacher will never have to take notebooks away from students for grading purposes. Teachers can also share a digital notebook with students, including audio files, videos, snapshots of notes taken from the whiteboard, handouts, and even class announcements.